This is because Google has different bots crawling different pages at different times and that Google’s index is being updated continuously. SEO is not a one-and-done deal; it’s a journey of perpetual learning. In the dynamic world of SEO, being flexible and ready to evolve is the key to sustained success.
What is SEO? A Comprehensive 2025 Guide
If not, look for alternative keywords that might be more achievable for your business. Another reason why on-page SEO is important is that it ensures your site correctly communicates what you do. Many searchers don’t make it past page 1 of SERP and higher ranked sites are often seen as more trustworthy and prominent than lower ranking sites.
What is SEO and How it Works?
- Grey hat SEO is entirely focused on improving search engine rankings.
- For example, someone searching “best website builder” likely wants to see a trustworthy comparison of options.
- It also influences click-through rates and is the most important factor of on-page SEO.
- You can use tools like Semrush to create projects so you can track everything from your organic keywords to keyword positions, backlinks growth, new content ideas and so on.
Multimedia may not strictly fall under the category of “SEO writing”. But images, infographics and videos are super important for SEO. So I recommend writing SEO Anomaly a unique meta description for every page on your site.
SEOptimer – SEO Audit & Reporting Tool.
This tool scans your content for SEO issues (like basic technical SEO problems and whether or not your content is over-optimized). Basically, these are terms that tend to “show up” next to your target keyword. In my experience, this is tough to do if your content is already written. And if that happens often enough, Google will downrank you for that keyword. When someone’s scanning Google’s first page results, they rely largely on title tags to figure out what they should click on.
PPC or Pay-Per-Click Advertising is the process of getting paid traffic from search engines. In the case of Google, if you want to appear on the SERPs for specific searches, you can use Google Ads to position your brand on top of the results. That’s why we offer a free and Premium version of our WordPress plugin, allowing you to get started with SEO without too much trouble.
